PAY PER CLICK MARKETING

WHAT IS PAY PER CLICK MARKETING?

Flash First Media loves helping coming reach their Digital Media goals.  PPC (pay-per-click) marketing is a form of online digital advertising in which advertisers accrue costs when users click on their ads. Advertisers bid on the perceived value of a click in relation to the keywords, platforms, and audience type in which they placed the ad.  

 

WHAT ARE THE BENEFITS OF PAY PER CLICK MARKETING?

Pay Per Click Marketing is all about search relevance. Users are looking for specific products, services, and information all the time and its Advertisers job to have the ability to show a targeted ad with their product or service at the exact moment this search happens. Using Pay Per Click Marketing, If a user searches for “blue running shoes,” an advertiser can show an ad speaking to “blue running shoes, then there is a good chance they could get new customers from that pay per click marketing effort.  Contact us today to get started! 

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IS PPC THE SAME AS PAY PER CLICK?

PPC is an acronym for Pay-per-click (PPC) marketing which is also known as search engine marketing (SEM) to some advertisers. Not to be confused with SEO which focuses on the amount of organic traffic that is generated to your site.  PPC is a complex system and it takes some time to truly understand the key metrics of each platform.  Using PPC, you can find it really easy to blow through and established budget rather quickly with nothing to show for it if you don’t know what you’re doing and understand the rules of PPC.   

DO I NEED PAY PER CLICK MARKETING?

PPC, done right, is incredibly valuable for businesses and brands of all sizes who want to grow and be profitable.

Want to drive more qualified visitors to your website who are further down the buyer funnel and more likely to convert? There some internet tools that can help determine a proper PPC to determine if a Paid search advertising can help your business!