LOCAL VS NATIONAL SEO
Today, SEO or search engine optimization is one of the best ways to increase your online traffic and business inquiries/leads. As companies focus more and more on online business, it is crucial to incorporate various marketing approaches like local and national SEO into your marketing mix. Most businesses have a minimal understanding of SEO. They know that SEO can help them reach more people through search engines like Google and Bing. The topic of investing in SEO is much more complicated than it seems. Merely investing in SEO often isn’t enough to increase a company’s profitability. Search engine optimization is exclusively about the company online and more importantly, the website. In recent years more and more businesses realize the potential of investing in digital assets like websites and digital marketing spend. However, many businesses don’t know how or maybe aren’t sure what digital marketing channel is right for them. Contact us for a full SEO evaluation!
What is National SEO?
National SEO is useful for businesses that aren’t focused on servicing a specific geographic area but want to reach a national or global clientele. Your main focus here is your brand. You’re constantly competing against other national brands, so you need to make sure your brand is just as strong if not stronger.
What is Local SEO?
Local SEO is about bringing visitors to your business or area. So if your business wants to focus 100% on local clients, local SEO will provide long-lasting growth. Local SEO allows you to target potential customers within a specific geographic area. With this, you’re speaking directly to the people who are in proximity to your business and therefore more likely to buy your product. Local and national SEO share the same goal – rank higher in the SERPs to increase conversions and traffic. The differences they have has to do with how they reach this goal. Since the purpose of both national and local SEO is to optimize for search engines, it’s clear that they would have some similarities.
LOCAL SEO Strategy
One of the biggest differences between the two types of SEO is the audience you’ll be targeting.
With national SEO, you’ll be focusing on reaching anyone and everyone that you can, even if they aren’t likely to walk into your physical business location anytime soon. With local SEO, you’ll target people who are in the same regional area or city that your business is.
A small local business that doesn’t sell products online will be wasting their time and effort if they attempt to target the entire country. Likewise, an e-commerce shop that ships all over the country will most likely want to target a national audience with their SEO efforts instead of people in a specific city.
Local SEO Keyword Strategy
The keywords you’ll choose to use with local SEO and national SEO will also differ quite a bit.
With national SEO you’ll create valuable content and target long-tail keywords that relate to your industry, your products, your services, and your area of expertise. With local SEO, you’ll do the same. However, you’ll also want to add in geographically relevant keywords as well, such as the name of your city, your state, or your region.
Geographic keywords and locally-optimized content will help serve as a signal to Google of where a business is located and what visitors they should send to it. Without these keywords, a local business may get visitors who are looking for their products or services but are on the other side of the country.
Local and National SEO Competitor Research
Competition is one more thing that will change depending on whether you’re focusing on national or local SEO.
When you’re marketing your services to an entire country you’ll usually have a lot more competition. Local SEO will often be a bit easier. With local SEO, you’ll only be competing with other local businesses of the same type, in your specific geographic location. This could include many other businesses, or just a few, depending on where your business is located.
Additionally, many local business owners aren’t technically savvy. Many of them haven’t adopted digital marketing tactics yet. Because of this, a local business that takes SEO seriously will have a great chance of beating the competition and ending up in the top spots of search engine results pages (SERPs).
Finally, in theory, local vs national SEO, every additional exposure is good for your organization. No matter how much money you spend, you can always spend some more on marketing. However, in this case, it is more a question of functionality. Some companies simply don’t benefit from local SEO while others cannot go without it. Make sure to create a solid marketing plan beforehand and choose the right approach that will fit your business goals. Thinking of National or Local SEO, reach out to Flash First Media today.