Updated: Jul 14, 2022
Today, SEO or search engine optimization is one of the best ways to increase your online traffic and business inquiries/leads. As companies focus more and more on online business, it is crucial to incorporate various marketing approaches like local and national SEO into your marketing mix. Most businesses have a minimal understanding of SEO. They know that SEO can help them reach more people through search engines like Google and Bing. The topic of investing in SEO is much more complicated than it seems. Merely investing in SEO often isn’t enough to increase a company’s profitability. Search engine optimization is exclusively about the company online and more importantly, the website. In recent years more and more businesses realize the potential of investing in digital assets like websites and digital marketing spend. However, many businesses don’t know how or maybe aren’t sure what digital marketing channel is right for them. Contact us for a full SEO evaluation!
What is National SEO?
National SEO is useful for businesses that aren’t focused on servicing a specific geographic area but want to reach a national or global clientele. Your main focus here is your brand. You’re constantly competing against other national brands, so you need to make sure your brand is just as strong if not stronger.
What is Local SEO?
Local SEO is about bringing visitors to your business or area. So if your business wants to focus 100% on local clients, local SEO will provide long-lasting growth. Local SEO allows you to target potential customers within a specific geographic area. With this, you’re speaking directly to the people who are in proximity to your business and therefore more likely to buy your product. Local and national SEO share the same goal – rank higher in the SERPs to increase conversions and traffic. The differences they have has to do with how they reach this goal. Since the purpose of both national and local SEO is to optimize for search engines, it’s clear that they would have some similarities.
LOCAL SEO Strategies to improve Keyword Rankings
One of the biggest differences between the two types of SEO is the audience you’ll be targeting.
With national SEO, you’ll be focusing on reaching anyone and everyone that you can, even if they aren’t likely to walk into your physical business location anytime soon. With local SEO, you’ll target people who are in the same regional area or city that your business is.
A small local business that doesn’t sell products online will be wasting their time and effort if they attempt to target the entire country. Likewise, an e-commerce shop that ships all over the country will most likely want to target a national audience with their SEO efforts instead of people in a specific city.