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How to Hire a Wix SEO Expert
- crisdrift10
- Aug 5
- 5 min read
Wix Makes It Easy to Build—But SEO Still Requires Strategy
Wix is one of the most popular website builders for small businesses—and for good reason. It’s user-friendly, visually flexible, and packed with built-in tools that make launching a site fast and affordable. But while Wix makes building a website easy, it doesn’t automatically mean your site will get found online.
That’s where SEO comes in.
Search engine optimization (SEO) is what makes your website visible to your ideal customers on Google. Without it, even the most beautiful Wix site can stay buried beneath competitors in search results.
At Flash First Media, we work with many business owners who start with Wix but quickly realize they need expert help to unlock its full SEO potential. If you’re asking yourself how to find the right person for the job—you’re in the right place.
In this blog, we’ll walk you through what to look for in a Wix SEO expert, how to evaluate their experience, and why the right hire can make all the difference in your online growth.
Why Hiring a Wix SEO Expert Is Worth It
SEO on Wix has come a long way. With tools like Wix SEO Wiz, customizable meta tags, structured data, and mobile optimization, the platform is more SEO-ready than ever before. But knowing how to use those tools effectively still requires expertise.
A Wix SEO expert can help you:
Improve your site’s ranking for competitive local or industry keywords
Optimize each page for speed, structure, and search intent
Identify and fix technical SEO issues that might be hurting visibility
Build a strategy that brings consistent, organic traffic over time
Without this guidance, you might end up with a site that looks great but performs poorly in search. And if your site isn’t showing up, it isn’t doing its job.
Hiring an expert isn’t an expense—it’s an investment in your online growth.
What to Look for in a Wix SEO Specialist
Not all SEO professionals are created equal. And not all of them understand how to work specifically within the Wix ecosystem. That’s why it’s important to find someone with both general SEO knowledge and platform-specific experience.
Here’s what to look for:
1. Proven Experience with Wix Ask for examples of past projects or case studies involving Wix. SEO on Wix differs from platforms like WordPress or Shopify, so your expert needs hands-on familiarity with Wix-specific tools, limitations, and workarounds.
2. Up-to-Date SEO Knowledge Google’s algorithms evolve constantly. Make sure your SEO expert is keeping up with the latest best practices—from mobile-first indexing and Core Web Vitals to content optimization and structured data.
3. Transparent Communication A good SEO specialist will be able to explain what they’re doing and why. You don’t need to understand every detail, but you should feel confident in their approach and see regular progress updates.
4. Focus on Results, Not Just Rankings Ask how they measure success. Rankings matter, but so do traffic, conversions, bounce rate, and engagement. You want someone who’s focused on growing your business, not just your keywords.
5. Positive Reviews or References Look for reviews, testimonials, or referrals. Ask to speak with past clients if you want more assurance. A trustworthy expert will be happy to share their track record.
Questions to Ask Before You Hire
Once you’ve found a few promising candidates, asking the right questions can help you choose the right fit for your business.
Here are a few we recommend:
How many Wix sites have you worked on?
Can you share examples of successful SEO campaigns you’ve done for other clients?
What tools do you use to track performance and progress?
How do you approach keyword research for a Wix site?
Will you also help with on-page content or just the technical side?
What timeline should I expect for results?
What happens after the initial work is done—do you offer ongoing support?
Their answers will help you understand not just their experience, but how they communicate and collaborate—two key factors in a successful SEO relationship.
Should You Work with a Freelancer or an Agency?
There’s no one-size-fits-all answer here—it depends on your needs, goals, and budget.
Freelancers are often more affordable and can offer personalized service. If you have a smaller site or a tight budget, working with an experienced Wix SEO freelancer might be a great option.
Agencies tend to bring more resources to the table. They may offer a full team including strategists, copywriters, developers, and analysts. If you need a more comprehensive SEO strategy that includes content, analytics, and local SEO, an agency may be the better fit.
At Flash First Media, we’ve worked with clients in both scenarios. The key is finding someone (or a team) that understands your business, respects your vision, and has the expertise to help you grow.
What Should Be Included in a Wix SEO Service?
Whether you’re hiring a freelancer or an agency, make sure the service includes these core elements:
1. SEO Audit
This is the starting point. A good audit will uncover technical issues, missed opportunities, and gaps in your content or structure.
2. Keyword Strategy
They should help you find and target keywords that match your audience’s search intent, with a focus on achievable wins.
3. On-Page Optimization
This includes editing meta titles and descriptions, image alt text, page structure, mobile responsiveness, and internal linking—all through the Wix dashboard.
4. Technical SEO Fixes
Wix is better than ever with technical SEO, but an expert should still review speed, crawlability, URL structure, and schema markup.
5. Content Support
Whether they create new content or optimize what you have, content is still a major ranking factor. Make sure they include this in their scope.
6. Reporting and Analytics
You should receive regular updates on performance: keyword rankings, organic traffic, and measurable progress.
How Much Does It Cost to Hire a Wix SEO Expert?
SEO pricing varies widely based on the scope of work and level of expertise. Here’s a general breakdown:
Basic audits or one-time optimizations: $300–$750
Monthly SEO retainers (small business sites): $500–$1,500/month
Project-based campaigns (content + optimization): $1,500–$5,000+
Freelancers tend to land on the lower end, while agencies may charge more for broader support. The key is to focus on value over cost. If a $1,000/month campaign brings you consistent leads and revenue, it more than pays for itself.
Be Wary of Red Flags
Not every “expert” is worth your time. Watch out for:
Guarantees of #1 Rankings – No one can guarantee specific placement on Google. Real SEO takes time and expertise, not shortcuts.
Lack of Reporting – You deserve to see what’s working and what’s not. No reporting = no accountability.
One-size-fits-all Plans – Your business is unique. Your SEO strategy should be, too.
Black Hat Techniques – Avoid anyone who talks about “quick wins” through link farms, keyword stuffing, or other risky tactics. These will hurt your site long-term.
A good Wix SEO expert will focus on long-term, sustainable growth—not short-term tricks.
Ready to Hire Smart? Let’s Talk
If your Wix site looks great but isn’t getting traffic, hiring an SEO expert might be the missing piece.
At Flash First Media, we specialize in helping small businesses and entrepreneurs make the most of their Wix sites through results-driven SEO. From audits to strategy to implementation, we provide clear guidance, measurable results, and a friendly team that’s easy to work with.
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