WHAT IS NATIONAL SEO?
Updated: Jul 14, 2022
From national brands to e-commerce sites and digital products, our national SEO services are made to help your business grow and succeed by getting in front of the right audience, every time. Our expertise in national SEO at Flash First Media will help you gain the national awareness and traffic that you have been looking for from the entire country.
Search engine optimization (SEO) is the process of ranking on the illustrious first page of Google's search results for keywords that drive customers or clients to your website. While many companies find SEO to be a profitable, or even essential, customer acquisition channel for their business, many others have had it bear no fruit. One reason for this is that very often SEO campaigns are aimed at the wrong audience.
NATIONAL SEO STRATEGY
Generally speaking, national SEO focuses on brands and products, while local SEO focuses on location and services. Knowing which type of campaign will yield the best outcomes for your business comes down to understanding search engine algorithms and consumer intent and then developing the right strategy. Service businesses that operate in specific markets will see the best results from a local SEO strategy. Contact us for a full SEO evaluation!
Why Is National SEO Important?
There are many reasons why companies focus on a national SEO strategy.
Online Market Share
If your business is purely online and you don’t have a physical location, you’ll likely have no geographical area to target. To that end, you’re not only competing with companies in your area; you’re also competing with corporations that may be on the other side of the country. Gaining online market share can be a cost-effective way to generate leads predictably and fill your sales team pipeline with high-quality inbound opportunities asking for your product or service. As a part of your marketing team, we can work directly with your team to ensure we’re hitting your targets.
National SEO Rankings Services
E.A.T. is an acronym developed by Google to help webmasters and SEO’s understand what their algorithm looks for when determining a website’s rankings. Google has explained it as your brand’s Expertise, Authoritativeness, & Trust. National search queries serve many informational results (like blogs, publications, and databases); it can be challenging to stand out without a trusted brand. A national SEO campaign with Searchbloom will help you build your online reputation.
Get Predictable Results
If you want to get a leg up on your competition, widen your reach, increase the visibility of your brand, generate more qualified leads, and most importantly, increase your revenue, a national SEO campaign with Searchbloom is right for you. Our analysts regularly collaborate with primary stakeholders on your team to ensure your National SEO campaign is delivering results. Analysts continuously monitor the efficacy of your campaign to ensure that we’re keeping the Searchbloom Promise.
How Do I Ensure Successful National SEO Campaigns?
Search engines like Google want to provide users with the best possible results. Whenever someone submits a query, Google’s algorithm determines the searcher’s intent and identifies their location. The key difference is whether the user is searching for general information or something nearby. Google provides results based on the user’s location if their query suggests that’s what they are looking for (“air conditioner repair near me”, for example). If the query is more general, Google will also give results from national sources. Factoring consumer intent and location-based queries into your SEO strategy will make a significant difference in the success of your campaign. When your business undertakes a national SEO campaign, there is much more competition for high placement in search engine results pages. Since both local and national companies will appear on results pages, you will need a strategy for standing out among both of these types of competitors.
Flash First Media experts develop a custom strategy tailored to your brand and your industry. We know how important it is to capture commonly used phrases as well as unique keywords that maybe your competitors aren’t targeting. Establishing a national presence takes time, but trust the experts at Flash First Media to do everything we can to get the job done right. Our outstanding customer service and SEO knowledge will have you feeling confident and in the right hands.